Hi, I’m Fiona.
I generate executable ideas.I connect relevant people.I create, consult and collaborate.I've been doing this with brands for 15 years.
I am a business coach and consultant. I’ve been helping brands define & achieve their objectives through marketing & content since 2001.
I work with a variety of wonderful folk (clients) in the lifestyle and creative sectors, most of whom run their own creative small business. I choose work that fulfils me; that I can stand back and feel proud of and that helps the creative people I work with do more than they thought possible.
When I’m not working in-house alongside these wonderful folk, I work from my home, a log cabin in the bush.
Prior to working for myself, I worked as Head of Marketing at MIMCO (Country Road Group), and before that, Audience Engagement Manager at Portable Studios. Between 2009 -2013 I lived in London, working for Open University as Media Developer on their MBA program and Amazon UK in marketing and content. I later worked for Audible UK and consulted on their launch into Australia.
In addition to these roles I’ve also worked as a full-time magazine editor, book editor, writer and ghostwriter. I’ve been a published writer since 2002 with my work appearing in numerous publications across the UK, US, NZ, Australia, Japan and UAE including, but not limited to Monocle, The Design Files, Broadsheet, The National Newspaper, Russh, Frankie, Cool Hunting, Yen, CLEO, SOMA, Refinery29, Empty, The Age, Shift Japan, Nylon, Sunday Life, Russh Japan, Flux, Slash and the Sydney Morning Herald.
I present an annual talk as part of FKKD at Vivid Ideas Sydney, discussing creativity, content and branding.
I’m also a guest lecturer for RMIT Fashion (Melbourne), General Assembly (Melbourne) and JMC Academy (Sydney).